London – UK When history meets the future, something extraordinary happens. House of Emirates in London has just announced the launch of $EMR, the world’s first Physical NFT Token backed by real ancient coins. This is more than a financial innovation — it’s a statement that wealth, heritage, and technology can coexist in perfect harmony. […]
London – UK In the world of luxury assets, history and innovation rarely meet in such a seamless, groundbreaking way. Yet in 2024, House of Emirates has done exactly that — becoming the first brand in the world to tokenize ancient treasures and coins on the blockchain. This bold step is more than a milestone […]
By: House of Emirates London – UK In the past, luxury was defined by tangible assets: a Rolls-Royce in the driveway, a Rolex on the wrist, and a mansion in the hills. For decades, wealth and status were equated with what you owned. But as Gen Z and Millennials reshape cultural narratives across industries, one […]
By: House of Emirates London – UK When most people think of Viking treasures, images of golden hoards, dragon-headed ships, and Norse gods come to mind. But what if the real secret to understanding Viking wealth lies not in their own creations, but in a foreign currency minted thousands of kilometres away — the Arab […]
House of Emirates, a UK pioneering luxury brand is not only reshaping the world of luxury investment but also championing a meaningful social cause: women empowerment. As a brand deeply rooted in culture, and progress, House of Emirates recognizes that true luxury lies not just in material wealth, but in the advancement of humanity—particularly in […]
By: Ahmad Saed Alzein, CEO of House of Emirates® London – UK 24 -5-2025 Few sectors have been so uniquely affected since the formal United Kingdom exit from the European Union as the luxury sector. Brexit has been a complex array of challenges and opportunities for British luxury companies—iconic for heritage, craftsmanship, and world dominance. […]
London – UK 19/ May / 2025 In the world of luxury gifting, few creations capture the essence of opulence and timelessness quite like the latest masterpiece from the House of Emirates. Encasing ca 2,000-year-old ancient coins, this exquisite offering is more than just a symbol of wealth—it’s a portal to history, a breathtaking fusion […]
By: House of Emirates London – UK Africa is undergoing a profound transformation. Once seen as a developing continent, it is now rapidly emerging as a new frontier for luxury. With a growing number of high-net-worth individuals (HNWIs), urbanization, and a thriving middle class, the appetite for luxury products and experiences in Africa is on […]
By: House of Emirates London – UK In 2025, the ancient coin market is experiencing a historic resurgence, transforming from a collector’s niche into a vibrant global trade valued in the billions. Investors, historians, and enthusiasts alike are turning to ancient coins not only for their historical significance, but also for their financial potential. As […]
London – UK In the rarefied world of true luxury, where authenticity reigns supreme and prestige is not merely purchased but earned, House of Emirates has emerged as a defining force. From its headquarters in London, this pioneering brand has captivated the global elite by reimagining one of the most ancient and powerful symbols of […]
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