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The Syrian Bloodline of Rome’s Emperors

Roman Empire History

How Syria Shaped the Roman World By: House of Emirates London – UK When modern readers imagine Rome’s emperors, they often picture men of Italian descent — patricians born among the marble columns of the Forum. Yet by the third century CE, the empire was governed by a strikingly cosmopolitan elite. Nowhere was this diversity […]

From Empires to Blockchains: House of Emirates’ $EMR Redefines Wealth Forever

First in the world Physical NFT

London – UK When history meets the future, something extraordinary happens. House of Emirates in London has just announced the launch of $EMR, the world’s first Physical NFT Token backed by real ancient coins. This is more than a financial innovation — it’s a statement that wealth, heritage, and technology can coexist in perfect harmony. […]

The New Luxury: It’s not owned. It’s experienced

The best ancient coins investment

By: House of Emirates London – UK In the past, luxury was defined by tangible assets: a Rolls-Royce in the driveway, a Rolex on the wrist, and a mansion in the hills. For decades, wealth and status were equated with what you owned. But as Gen Z and Millennials reshape cultural narratives across industries, one […]

House of Emirates: Sovereigns of a New Class of Luxury

London – UK In the rarefied world of true luxury, where authenticity reigns supreme and prestige is not merely purchased but earned, House of Emirates has emerged as a defining force. From its headquarters in London, this pioneering brand has captivated the global elite by reimagining one of the most ancient and powerful symbols of […]

Roman Coins: The Next Lucrative Investment Class by House of Emirates

Roman coins auction

London – UK A Timeless Asset Reimagined for Modern Investors In the ever-evolving world of investments, savvy investors are constantly on the lookout for assets that offer diversification, intrinsic value, and long-term growth. Enter ancient Roman coins—a fascinating blend of history, rarity, and beauty. Now, through the visionary efforts of House of Emirates, these coins […]

The Profound Shift in Luxury Purchasing Habits

New luxury from House of Emirates

By Ahmad Saed Alzein, CEO of House of Emirates London – UK 30 – 3- 2025 In recent years, we have witnessed a profound shift in the luxury purchasing habits of consumers worldwide. While previous generations associated luxury with the ownership of prestigious items like high-end cars, watches, bags and jewellery, the younger, emerging demographic […]

House of Emirates: New Asset Class in the Luxury Market

London – UK In an era where luxury is being redefined by technology and innovation, House of Emirates has emerged as a pioneering force, introducing a new asset class that merges historical artifacts with blockchain technology. Based in London, this niche luxury brand has revolutionized the market by becoming the first in the world to […]

UK House of Lords Honour

House of Emirates Honoured at the UK House of Lords as a Top 100 Emerging Global Business in 2025 London – UK House of Emirates, a pioneering niche luxury brand based in London, has been recognized as one of the ‘Top 100 Emerging Global Businesses’ in 2025. This prestigious accolade was awarded at the historic […]