The Profound Shift in Luxury Purchasing Habits

By Ahmad Saed Alzein, CEO of House of Emirates London – UK 30 – 3- 2025 In recent years, we have witnessed a profound shift in the luxury purchasing habits of consumers worldwide. While previous generations associated luxury with the ownership of prestigious items like high-end cars, watches, bags and jewellery, the younger, emerging demographic […]
House of Emirates: New Asset Class in the Luxury Market

London – UK In an era where luxury is being redefined by technology and innovation, House of Emirates has emerged as a pioneering force, introducing a new asset class that merges historical artifacts with blockchain technology. Based in London, this niche luxury brand has revolutionized the market by becoming the first in the world to […]