London – UK
In the world of luxury assets, history and innovation rarely meet in such a seamless, groundbreaking way. Yet in 2024, House of Emirates has done exactly that — becoming the first brand in the world to tokenize ancient treasures and coins on the blockchain. This bold step is more than a milestone for the company; it’s a redefinition of what it means to preserve, trade, and invest in history.
For centuries, ancient coins have been treasured for their rarity, beauty, and the stories they carry. They are tangible links to civilizations long past — empires that rose and fell, battles that shaped nations, and cultures that defined eras. Collectors and historians have long appreciated their value, but the market has remained traditional, often opaque, and difficult for new investors to access.
House of Emirates saw an opportunity to change that. By leveraging blockchain technology, the company has created a transparent, secure, and accessible way to own a piece of history. Each ancient coin in their collection is carefully authenticated, photographed in high resolution, and then represented digitally through a unique blockchain token. This token acts as an unforgeable certificate of ownership and authenticity, recorded permanently on the blockchain.
Why is this important?
First, authentication. The world of ancient coins, like many collectible markets, faces challenges with counterfeits and provenance tracking. Blockchain solves this by creating a record that cannot be altered, linking each token directly to a verified physical asset.
Second, accessibility. Traditionally, owning an ancient coin required significant upfront investment and expertise. With tokenization, ownership can be fractionalized. This means more people — from seasoned investors to first-time buyers — can participate in the market. Whether you own 100% of a rare Roman aureus or a fraction of it, you can now hold part of an asset that once sat in the hands of kings, merchants, and warriors.
Third, liquidity. In the traditional coin market, selling could take months, requiring auctions or private deals. Tokenized coins can be traded faster and more efficiently, opening up a truly global marketplace for historical assets.
This move has already attracted the attention of both luxury collectors and blockchain investors. In early 2025, House of Emirates was recognized among the Top 100 Emerging Global Businesses at the House of Lords in London, a testament to its vision and execution. The brand has positioned itself at the intersection of cultural heritage and financial innovation — a space few companies have dared to explore.
According to founder Ahmad Saed Alzein, the mission is not just to innovate, but to protect.
“Ancient coins are more than objects; they are time capsules of human achievement and resilience. From an investment perspective, these majestic coins are increasingly seen as a stable and appreciating asset class. They are finite — you cannot mint more ancient coins — and their historical value only grows with time. By combining this with blockchain’s speed, security, and accessibility, House of Emirates is making them more relevant than ever in the modern investment landscape ‘’
The collection spans civilizations and centuries: Greek drachmas, Roman denarii, Byzantine solidi, Islamic dinars, and more. Each carries a unique history — and now, a unique digital identity. Blockchain technology ensures that every transfer of ownership, every authentication check, and every appraisal is recorded immutably.
But beyond the technology and market potential lies something more profound: a bridge between worlds. Blockchain is often seen as the future, while ancient coins belong to the past. House of Emirates has united them, proving that history and innovation can thrive together.
This achievement is also part of a larger movement toward tokenized real-world assets (RWA). From art to real estate, industries are exploring blockchain’s ability to revolutionize ownership. Yet in the realm of ancient treasures, House of Emirates stands alone as the pioneer.
As the brand moves forward, it plans to expand its collection and offer more opportunities for global investors. By combining expert curation, museum-grade preservation, and cutting-edge technology, House of Emirates is redefining the way the world interacts with cultural investments.
In a marketplace often dominated by fleeting trends, House of Emirates is betting on something timeless — the enduring fascination with history, and the immense transparency of the blockchain.
History is priceless. Now, it’s also tokenized.
